![]() ![]() Similarly, Apple Podcasts can provide you with the percentage of Engaged Listeners only for users that listened to your podcast via Apple Podcasts and not via Spotify or Google Podcasts, and so on… In other words, Spotify can provide insights such as demographics and streams only for the people who listen to your show via Spotify but not for listeners that use Google Podcasts or Apple Podcasts. Analytics found on Spotify or Apple are only representative of that platform's subset of your listeners and followers. The main challenge with the aforementioned insights, is that they are platform-dependent. If a Spotify user downloads one of your episodes, for example, Spotify will know the user’s name, gender, age and they can therefore aggregate this data to display demographic insights on who is listening to your podcast on their platform. For instance, the reason Spotify and Apple can provide metrics like listener demographics and we can’t, is due to users of their platforms being registered and verified. ![]() There are some very useful metrics available exclusively on Apple, Spotify and other platforms as well. Meaning at 19:00 UTC you might see 23 hours additional hours worth of downloads on RSS.com that won't appear on Spotify until their daily update. Spotify, for example, updates their analytics every 24 hours around 20:00 UTC. Different podcast directories like Spotify and Apple have different timeframes for their measurement of a "day," and updates to their analytics happens at different intervals. Most of RSS.com's analytics update hourly, and the day resets at 00:00 UTC. RSS.com's "Downloads" measures the number of download requests are made for the episode, which is similar to Spotify's "Starts" measurement, but could potentially be measured differently if a download request is made but canceled before it populates in the Spotify player. For example, Spotify "Starts" are the number of times zero seconds or more of a podcast episode is listened to, and "Streams" are the number of times sixty seconds or more of a podcast episode is listened to. Applications and platforms sometimes use different techniques, guidelines, and terms when measuring you listeners and downloads. This can be due to two main reasons:ĭifferent measurement techniques, guidelines, and terms. ![]() However, when comparing our analytics to the insights offered by platforms such as Spotify, you might see inconsistencies in some of the metrics such as downloads. Our state-of-the-art approach to analytics provides very accurate measurements of you podcast downloads. ![]()
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